LinkedIn Pages empower your organization to engage the world’s professional community. Promote Content. Drive Brand Awareness. Generate Leads. If you don’t have a LinkedIn account, you should reconsider, especially if you have a small business that you are trying to market.
It Allows People to Follow Your Company
It is a great way to get people to follow your company and get updates with new things happening with the business, job openings, and can direct them to your website that would most likely have more information about your business and what you have to offer to your targeted audience.
It Proves You Are Legit
Having a company page will prove that you’re legit and will give you the opportunity to showcase your company to over 610M+ users.
LinkedIn Has High Authority On Search Engines
And because LinkedIn has high authority on search engines, if somebody googles your company, it’ll bring them directly to your LinkedIn page, which in turns directs them to your business.
Your Next Customer Could Come From LinkedIn
A lot of people use LinkedIn to find something they are looking for. As someone who works in recruitment, I know how recruiters search for people. They simply put in the job title, a couple of key words and boom, every person who has a LinkedIn account will pop up in the search engine. Let’s say you provide social media marketing services. You have a business page that looks professional and they put those key words in the search engine and your page and business will come up for someone to check you out and potentially become a client of yours.
Free & Easy to Use
LinkedIn is free and creating a business page is also free. It’s basically free advertising for your company to a lot of professional people who could use your services for themselves.